Curated SKI-GO hero render derived from archival source
Source artifact
Original SkiGo promotional advertisement scan

SKI-GO Promotional Advertisement

Promotional SKI-GO advertisement.

Open source artifact

The SKI-GO from JATCO

See yourself cruising the lakes on a revolutionary watercraft that will define a generation. The SKI-GO Personal Watercraft combines innovative design with exhilarating performance, offering an unparalleled aquatic experience.

Coming Spring 1970: this Utah original watercraft can be yours for just $499.50. Reserve your place now and be first to make waves with the SKI-GO.

The Legend

Every family has a legend — the story about the one that almost was. The invention that came a decade too early. The handshake deal that slipped away. The David standing across from a Goliath that didn’t even exist yet.

For our family, that legend was the SKI-GO.

In the early 1970s, before personal watercraft became a multi-billion-dollar global industry, our grandfather believed that people would want something smaller, lighter, faster — a machine that turned open water into pure play. He didn't just see it, he knew exactly how to build it. What followed was engineering grit, real prototypes, real risk, and real cost. He came close — closer than most ever do — to carving out a piece of what would later become an entire industry.

This site isn’t a marketing page for a lost jet ski. It’s a record of that moment. Here you’ll find family history, original engineering drawings, design notes, photographs, and the story of what it takes to build something bold before the world is ready for it.

Take a look around. Our legend is your legend.

- Mike